SEO is an acronym for Search Engine Optimization, which is the art and science of adapting a website to achieve high rankings in the listings on search engines like Google or Bing. (These are the real listings that are free, rather than the paid ads along the right side of the search results. Those are called Pay-Per-Click ads or “Search Engine Marketing”, and we will talk about those later.)
SEO work includes everything from understanding how search engines work, and how they interpret the code behind the scenes on a website, to ensuring that the copy on the website is working for the site, rather than against it. SEO consultants can help with everything from interpreting the website analytical data to gauging online competition.
Translation is defined as “the rendering of something into another language or into one’s own from another language.” On this blog, this term can mean literal translation – including a website that is both in Spanish and in English – or it can represent a more figurative meaning.
Metaphorically speaking, we might refer to translating the data behind the scenes of a website into meaningful information that helps the site owner make business decisions. We might mean that we must translate the intention and meaning of the website for search engines to better understand them. Or, we could mean that we are translating the murky world of techy jargon into plain English.
For the purposes of this blog, we mean all of the above interpretations.
This will be full of plain English posts, information, articles and commentary about SEO, Internet Marketing, Social Media and Translation.
translation. (n.d.). Dictionary.com Unabridged. Retrieved September 15, 2010, from Dictionary.com website: http://dictionary.reference.com/browse/translation