Why does everyone say I need a blog?

I mentioned in my last post that blogs have a lot to offer.

First, there is ongoing, relevant content that refreshes your site and makes it interesting. But there are other ways that a blog can benefit a business website (or any website, for that matter). 

A blog can help you use search terms that you wouldn’t normally be able to go after – competitor brands, celebrity names, or trending search topics? These can be incorporated into your blog with a light-hearted and fun approach, and it can really boost your visibility online.

A blog provides an RSS feed to customers. An RSS (Really Simple Syndication) is simply a feed that delivers the content you want to deliver as soon as it’s updated. Google has a feed reader, among many others, and the RSS feeds also provide a one-stop-shop for syndicating your blog content to a number of places, including Kindle readers, news widgets, and other websites.

Finally, a blog taps into a very special world. Bloggers are a clan among themselves. They read other blogs, they comment, they form community, and they stand together. Blogs are open to different ways of discovery – a blog can be suggested on blog platforms, or in aggregation places like stumbleupon or technorati.


What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s